As a full-service marketing company, Clear Webb offers Real Estate Professionals services with the goal to generate tangible leads. We will help build professional relationships through social media networks and generate a sustainable following through the likes of Facebook and Twitter.
Think of social media marketing in terms of advertising and cold calling. For example, your business Facebook fan page is like having an ad in a newspaper that appears on page three every single day of the week, and it runs for as long as you want. Changing the ad, or Facebook page, is as simple as posting a blog, coupon or discount or a new picture. With each new post, people who have “liked” your page will see the change appear in their timeline. And if they “like” your new post, their friends will see your post in their timelines. Basically, your new posts on Facebook will spread faster than a rumor at a junior high school.
We work with you to build your business Facebook fan page. Our creative team will build a custom, cutting edge page that clients and potential customers will flock to every day. We will create keyword generation that will garner “likes” in a natural way. That is, the people who “like” your page will be those interested in your services, not just random people.
From there, our content specialists take over, and through the use of our dashboard, begin posting on your behalf. We will post relevant blogs, status updates and new photos and graphics. All content is crisp, clean and is sure to command positive attention. The Facebook service includes up to 20 listings, including both properties for sale and rentals. We then turn our attention to Twitter.
In terms of cold calling, think of Twitter as a phone, and every tweet you post is a cold call to a potential customer. As any good salesperson knows, you start a conversation with something light and relevant, you don’t just jump into a sales pitch. Your tweets work in the same manner, the idea is to post content that catches the attention of your followers. You then steer them to your company website, or Facebook page, by inserting a link. The beauty of Twitter is that some of your tweets will be retweeted by your followers. When your posts are retweeted, followers of those who retweet see your original post.
Once your Twitter account has been created, we begin to establish business relationships. Just like with your Facebook page, we build followers in a natural sense, thus ensuring a following based on curiosity and need as opposed to one based on social popularity. Basically, we work to garner followers that are interested in your services, not those who follow just for the sake of hoping you follow back.
Again, this is where our content gurus take over. We begin sending out tweets on your behalf. Our tweets are aimed to create a curiosity and buzz regarding your services. The tweets will include links back to your website, Facebook fan page and any other relevant sites. Like the Facebook service, the Twitter service includes up to 20 listings, this includes properties for sale and rentals.
If you have an existing website, we can improve it. If you need to create a website, our creative team will build a dynamic, interactive website sure to draw interest. Our content writers will generate one blog per week on your behalf. The blogs will offer relevant and timely information concerning your industry and all blogs will be posted to your Facebook page and tweeted out throughout the course of the week. Through our social media marketing efforts, your website will see a notable increase in traffic.
We include 30-minute weekly meetings to help you build these new relationships. And because all our marketing is done through the dashboard, you can log into your account at any time to view our updated, easy to read reports. Our dashboard tracks everything from clicks to shares to comments about your business and services and so much more. You can turn the headaches of social media marketing over to the professionals at Clear Webb knowing that we will generate not only more, but better, leads.